The annual analysis ranking the world’s leading agencies, B2B Marketing’s The B2B Marketing Global Agencies Benchmarking Report for 2025 paints a clear picture of a B2B agency landscape in motion. Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses such as a manufacturer and wholesaler or a wholesaler and a retailer. Business-to-business refers to...

Understanding the Context

Business-to-business (B2B, BtoB or B4B) refers to trade and commercial activity where a business sees other businesses as its customer base. This typically occurs when: B2B means selling products or services to other businesses. Explore B2B models, real examples, and how B2B compares to B2C. B2B (business-to-business) is a type of commerce involving the exchange of products, services or information between businesses, rather than from a business to consumer (B2C).

Data-Driven GTM Strategy: A Blueprint for B2B Success

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Key Insights

A B2B transaction is conducted between two companies, such as a wholesaler and an online retailer. Business-to-business (B2B) refers to transactions where one company sells products or services to another company rather than to individual consumers. It's one of the most common types of business model, and it covers everything from raw material suppliers to software providers. Learn the B2B meaning, business-to-business services, B2B sales, examples, and business models in this simple guide to what B2B is and how it works. Business to business (B2B) is a type of transaction where one company sells products or services to another company.

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Final Thoughts

Unlike business-to-consumer (B2C) sales, where the end buyer is an individual, B2B deals happen between organizations. B2B covers a wide range of commercial activity.