Orla Murphy is co-founder of Maven B2B, a specialist ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. B2B tech marketing isn’t just shifting; it’s undergoing a full ...

Understanding the Context

The annual analysis ranking the world’s leading agencies, B2B Marketing’s The B2B Marketing Global Agencies Benchmarking Report for 2025 paints a clear picture of a B2B agency landscape in motion. The traditional way of choosing a B2B (business-to-business) marketing agency is to compare several agencies’ service lists and portfolios before deciding. Many businesses still use outdated agency ... B2B Marketing Magazine: Find Out Which Global Brand Agency Ranked #1 In Our Agency Benchmarking Report B2B marketing agency Transmission debuted its new marketing capability: Brand Storytelling.

Key Insights

The agency believes B2B marketing is overdue for a shake-up. Brand Storytelling anticipates shifts in B2B ... Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. Whether you know it or not, you’re part of someone’s ... Challenges in B2B SaaS marketing include market saturation, increasing competition, and changing customer expectations.

Final Thoughts

Now, buyers expect personalization, smooth onboarding, and demonstrable value. Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ... Digital Journal: Why the traditional way of choosing a B2B agency no longer works Why the traditional way of choosing a B2B agency no longer works Most B2B brand and marketing experts agree that a solid positioning statement and brand story are critical to the success of a business. Those initial elements serve as a compass for all communication ...