Demand Gen Report: How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025 How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025 Marketing: The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch points, from search to social media, to research and ...

Understanding the Context

Emerging technologies continuously drive B2B marketing. Buyer behaviors quickly shift. And long-term relationship-building grows in importance. Today, B2B marketers are figuring out how to execute ...

Key Insights

Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses such as a manufacturer and wholesaler or a wholesaler and a retailer. Business-to-business refers to... Business-to-business (B2B, BtoB or B4B) refers to trade and commercial activity where a business sees other businesses as its customer base. This typically occurs when: B2B means selling products or services to other businesses. Explore B2B models, real examples, and how B2B compares to B2C.

Final Thoughts

B2B (business-to-business) is a type of commerce involving the exchange of products, services or information between businesses, rather than from a business to consumer (B2C). A B2B transaction is conducted between two companies, such as a wholesaler and an online retailer. Business-to-business (B2B) refers to transactions where one company sells products or services to another company rather than to individual consumers. It's one of the most common types of business model, and it covers everything from raw material suppliers to software providers.