Elevate Your B2B Brand with Our Proven Digital Agency - Puffin Foundation Resources
Most consumers write off cheap merch on sight, but the brands sending better versions are winning with an overlooked B2B-style retention lever. This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...
Understanding the Context
Demand Gen Report: Oktopost Acquires Milk Video to Elevate B2B Video Marketing Digital Journal: Tiffany Nwahiri: How to position B2B brands for category leadership B2B Marketing Magazine: Bridging Marketing and HR: Building an irresistible employer brand through social media advocacy. Entrepreneur: How to Use Storytelling to Elevate Your B2B Marketing and Influence Buying Decisions How to Use Storytelling to Elevate Your B2B Marketing and Influence Buying Decisions From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️ ... Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business.
Image Gallery
Key Insights
Businesses should be as invested in their brand health as all of ... B2B Marketing Magazine: Mind the gap: How can B2B marketing leaders close the space between brand and demand to increase impact? Mind the gap: How can B2B marketing leaders close the space between brand and demand to increase impact? Many B2B brands have jumped into marketing strategies often used by consumer brands, including blogs, whitepapers, and LinkedIn thought leadership. But one undervalued medium still hasn't become a ...