Matomo Clone or a New Player? Choosing the Right Analytics Tool - Puffin Foundation Resources
Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes. Matomo Analytics is the #1 open-source web analytics platform.
Understanding the Context
It is 'free' software, giving you the freedom to access the source code free of charge. Matomo, [2] formerly Piwik (pronounced / ˈpiːwiːk /), is a free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis. The Matomo story so far … It all started with a movement when Matthieu Aubry founded Piwik in 2007. It was important there be a free open-source alternative to Google Analytics, that was just as powerful, but instead respected user-privacy and ensured users had full ownership of their data.
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Key Insights
With these core values and with the help of a dedicated and passionate community, Piwik grew to become ... Take back control of your analytics data. Matomo is a self-hosted, privacy-respecting alternative to cloud-locked big tech trackers. Digital Analytics Software Matomo is the leading open-source, privacy-first web analytics platform, built for organizations that value complete data ownership, transparency, and GDPR compliance ... In this Matomo review, learn about the best privacy-focused analytics platform for developers and content marketers.
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