Matomo Offers Better Data Control Than Google Analytics 4: What You Need to Know - Puffin Foundation Resources
Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes. The Matomo story so far … It all started with a movement when Matthieu Aubry founded Piwik in 2007.
Understanding the Context
It was important there be a free open-source alternative to Google Analytics, that was just as powerful, but instead respected user-privacy and ensured users had full ownership of their data. With these core values and with the help of a dedicated and passionate community, Piwik grew to become ... Take back control of your analytics data. Matomo is a self-hosted, privacy-respecting alternative to cloud-locked big tech trackers.
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Key Insights
Digital Analytics Software Matomo is the leading open-source, privacy-first web analytics platform, built for organizations that value complete data ownership, transparency, and GDPR compliance ... Matomo Analytics is the #1 open-source web analytics platform. It is 'free' software, giving you the freedom to access the source code free of charge. Matomo, [2] formerly Piwik (pronounced / ˈpiːwiːk /), is a free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis. In this Matomo review, learn about the best privacy-focused analytics platform for developers and content marketers.
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Expert insights, features & pricing. Get your Matomo 🚚 ☁️ Matomo Cloud - Fully managed by the Matomo team. Hassle-free setup, hosting, and updates. 🏠 Matomo On-Premise - Download and host Matomo yourself for total data ownership. 🔌 Matomo for WordPress - Analytics built right into your WordPress site. 🏢 Looking for enterprise-grade support?
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