Matomo vs Google Analytics 4: Which Tool is Right for Your Business Needs - Puffin Foundation Resources
GIGAZINE: Summary of steps to import and migrate Google Analytics past data to Matomo and save analysis results Summary of steps to import and migrate Google Analytics past data to Matomo and save analysis results Today was the day Google was supposed to kill the original analytics. But it is still up as of this writing. On what is supposed to be GA4 day, we present to you competitor Matomo‘s hilarious, soon to ...
Understanding the Context
The Matomo story so far … It all started with a movement when Matthieu Aubry founded Piwik in 2007. It was important there be a free open-source alternative to Google Analytics, that was just as powerful, but instead respected user-privacy and ensured users had full ownership of their data. With these core values and with the help of a dedicated and passionate community, Piwik grew to become ... Google Analytics, an access analysis service provided by Google, will be fully migrated to 'Google Analytics 4 (GA4)' on , and the previous generation Google Analytics 'Universal Analytics ...
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Key Insights
Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes. Matomo Analytics is the #1 open-source web analytics platform. It is 'free' software, giving you the freedom to access the source code free of charge. Matomo, [2] formerly Piwik (pronounced / ˈpiːwiːk /), is a free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.