Matomo vs Google Analytics: Uncovering the Best Analytics Platform - Puffin Foundation Resources
The Matomo story so far … It all started with a movement when Matthieu Aubry founded Piwik in 2007. It was important there be a free open-source alternative to Google Analytics, that was just as powerful, but instead respected user-privacy and ensured users had full ownership of their data. With these core values and with the help of a dedicated and passionate community, Piwik grew to become ...
Understanding the Context
Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes. Matomo Analytics is the #1 open-source web analytics platform. It is 'free' software, giving you the freedom to access the source code free of charge.
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Key Insights
Matomo, [2] formerly Piwik (pronounced / ˈpiːwiːk /), is a free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis. Take back control of your analytics data. Matomo is a self-hosted, privacy-respecting alternative to cloud-locked big tech trackers. Digital Analytics Software Matomo is the leading open-source, privacy-first web analytics platform, built for organizations that value complete data ownership, transparency, and GDPR compliance ... In this Matomo review, learn about the best privacy-focused analytics platform for developers and content marketers.
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Expert insights, features & pricing. Matomo is the leading Free/Libre open analytics platform. Matomo is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code. Simply copy and paste this tag on websites you wish to track and access your analytics reports in real-time. Matomo aims to be a Free software ...