Matomo vs Google Analytics: Which Analytics Tool is Right for Your Business - Puffin Foundation Resources
The Matomo story so far … It all started with a movement when Matthieu Aubry founded Piwik in 2007. It was important there be a free open-source alternative to Google Analytics, that was just as powerful, but instead respected user-privacy and ensured users had full ownership of their data. With these core values and with the help of a dedicated and passionate community, Piwik grew to become ...
Understanding the Context
GIGAZINE: Summary of steps to import and migrate Google Analytics past data to Matomo and save analysis results Summary of steps to import and migrate Google Analytics past data to Matomo and save analysis results Today was the day Google was supposed to kill the original analytics. But it is still up as of this writing. On what is supposed to be GA4 day, we present to you competitor Matomo‘s hilarious, soon to ... Popular analytics tools can miss up to 40% of traffic.
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Key Insights
Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes. Matomo Analytics is the #1 open-source web analytics platform. It is 'free' software, giving you the freedom to access the source code free of charge. Matomo, [2] formerly Piwik (pronounced / ˈpiːwiːk /), is a free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis. Take back control of your analytics data.
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Matomo is a self-hosted, privacy-respecting alternative to cloud-locked big tech trackers. Digital Analytics Software Matomo is the leading open-source, privacy-first web analytics platform, built for organizations that value complete data ownership, transparency, and GDPR compliance ...