Forbes: The Future Of Marketing Is Operations: Why It’s Time To Start Over Cameron Partridge, Founder of HydraBlackline and advisor to firms on AI, marketing and growth. Former CMO of global AI / technology CMO. The future of marketing won't be decided by more creativity, ...

Understanding the Context

The Future Of Marketing Is Operations: Why It’s Time To Start Over For the past decade, conversations about the future of work have revolved around flexibility, automation and productivity. Marketing leaders tracked campaign velocity, media efficiency and cost per ... There are many ways to manage a marketing team, and companies are always looking for ways to improve upon what they already built. These days, marketing leaders are increasingly leaning into ...

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