Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. The boundaries between influencer marketing and content marketing ...

Understanding the Context

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ... The Conversation: Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers Influencer marketing has become one of the most important tools in brand strategy.

Key Insights

Companies across various industries are increasingly turning to social media personalities to promote their products ... Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers Chief Marketer: Sprout Social Report: 60% of Brands Doubling Down on Influencer Marketing in 2025 Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social. The data is ... Sprout Social Report: 60% of Brands Doubling Down on Influencer Marketing in 2025 Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers.

Final Thoughts

What if there were one thing you could do to make consumers much ... Agência de influencer marketing e publicidade: conectando influenciadores digitais com marcas. Aumente sua visibilidade e alcance! A new report from The Influencer Marketing Factory outlines the rise of virtual influencers. These AI influencers are now mainstream, with 53% of respondents in a survey following at least one. Here ...