B2B, or business-to-business, is when one company sells products or services directly to another company, rather than to individual consumers. These transactions are usually larger in value and involve longer sales cycles, since decisions often require input from multiple stakeholders. Opinions expressed by Entrepreneur contributors are their own.

Understanding the Context

I understand what it takes to build a successful B2B partnership. My company’s rollout to B2B was a planned business development step ... Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses such as a manufacturer and wholesaler or a wholesaler and a retailer. Business-to-business refers to...

Key Insights

Business-to-business (B2B, BtoB or B4B) refers to trade and commercial activity where a business sees other businesses as its customer base. This typically occurs when: B2B means selling products or services to other businesses. Explore B2B models, real examples, and how B2B compares to B2C. B2B (business-to-business) is a type of commerce involving the exchange of products, services or information between businesses, rather than from a business to consumer (B2C). A B2B transaction is conducted between two companies, such as a wholesaler and an online retailer.

Final Thoughts

Business-to-business (B2B) refers to transactions where one company sells products or services to another company rather than to individual consumers. It's one of the most common types of business model, and it covers everything from raw material suppliers to software providers. Learn the B2B meaning, business-to-business services, B2B sales, examples, and business models in this simple guide to what B2B is and how it works. Business to business (B2B) is a type of transaction where one company sells products or services to another company. Unlike business-to-consumer (B2C) sales, where the end buyer is an individual, B2B deals happen between organizations. B2B covers a wide range of commercial activity.