B2B Marketing Magazine: 5 key trends driving the transformation of B2B websites From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️ ... This article presents the concept of performance branding and discusses its importance in the B2B landscape.

Understanding the Context

It traces the history of branding from a marketing tool to a strategic asset that promotes ... Most B2B brand and marketing experts agree that a solid positioning statement and brand story are critical to the success of a business. Those initial elements serve as a compass for all communication ... Expedia spent years consolidating a sprawling portfolio of consumer brands into a unified platform, and is now becoming a B2B infrastructure company that happens to run consumer brands.

Mastering B2B Marketing: Strategies for Success

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Mastering B2B Marketing: Strategies for Success
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Key Insights

Expedia is a ... The Village Voice: Why Eric Believes AI Can Transform B2B Content Marketing MSN: Marketing Evangelism and B2B Transformation: Insights from Sangeeta Prasad, CMO of Slalom Marketing Evangelism and B2B Transformation: Insights from Sangeeta Prasad, CMO of Slalom MSN: The new era of B2B influence: How professionals drive brand reputation Marketing: The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function The Business Journals: How B2B brands are using branded content as a credibility engine It’s no secret that we’re all bombarded by advertising messages today. Even B2B brands with massive ad budgets can have a difficult time finding a way to move the needle that matters most: trust. More and more B2B brands are pressing play on video content, and it's redefining how companies engage online.

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Final Thoughts

Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...