Markets Insider: 2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company Unifying B2B Marketing, Sales, and Customer Success 2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company Unifying B2B Marketing, Sales, and Customer Success B2B Marketing Magazine: Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth ... B2B marketers shape trust long before sales conversations begin.

Understanding the Context

Successful marketing translates technical knowledge into buyer understanding. Strong marketing creates familiarity that eases the sales ... Business Wire: SugarCRM and sales-i Announce Strategic Partnership to Provide Predictive B2B Sales Intelligence, Unlocking Newfound Revenue Opportunities SugarCRM and sales-i Announce Strategic Partnership to Provide Predictive B2B Sales Intelligence, Unlocking Newfound Revenue Opportunities The Daily Record (Maryland): 5 Essential Strategies for B2B Marketing Success in 2025 In the B2B world, success begins with truly understanding your audience and cultivating strong, lasting relationships. Start by creating detailed profiles of your target audience, including their job ...

Key Insights

CMS Wire: Pipeline360 Survey Finds Sales-Marketing Alignment and Branded Demand Help B2B Marketing Meet Goals Pipeline360 Survey Finds Sales-Marketing Alignment and Branded Demand Help B2B Marketing Meet Goals Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...