Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights. Your Guide to Google Analytics 4 Learn Google Analytics 4 (GA4) with actionable insights, step-by-step tutorials, and use cases by industry professionals.

Understanding the Context

What is GA4? Understand the evolution of Google Analytics and how to leverage its features for data-driven decisions. Quickly learn everything marketers need to know about Google Analytics 4, including key GA4 features and benefits and how to migrate from Universal Analytics. Get ready for the future with our guide to Google Analytics 4 (GA4).

Zoe Marketing & Communications on LinkedIn: How’s your website REALLY

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Zoe Marketing & Communications on LinkedIn: How’s your website REALLY
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Key Insights

Learn about the new data model, features, and how to make the transition from Universal Analytics. Learn how to set up GA4 in five steps. And three different methods for installing it on your website. How to Set Up GA4: A Complete Step-by-Step Guide (2025) - Semrush Updated: January 13th, 2026 Compared to the previous versions, GA4 is a completely revamped platform. New interface, new tag template in Google Tag Manager, new data model, new steps to configure, etc.

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Final Thoughts

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