Most consumers write off cheap merch on sight, but the brands sending better versions are winning with an overlooked B2B-style retention lever. This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...

Understanding the Context

Demand Gen Report: Oktopost Acquires Milk Video to Elevate B2B Video Marketing Digital Journal: Tiffany Nwahiri: How to position B2B brands for category leadership B2B Marketing Magazine: Bridging Marketing and HR: Building an irresistible employer brand through social media advocacy. Entrepreneur: How to Use Storytelling to Elevate Your B2B Marketing and Influence Buying Decisions How to Use Storytelling to Elevate Your B2B Marketing and Influence Buying Decisions Forbes: 12 Expert-Backed Tips For Building A Community Around A B2B Brand From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️ ... Many B2B brands have jumped into marketing strategies often used by consumer brands, including blogs, whitepapers, and LinkedIn thought leadership.

Key Insights

But one undervalued medium still hasn't become a ... MSN: Classic Six: An Elevated Basics Brand Aiming to Revolutionize How Women Get Dressed Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, ... Classic Six: An Elevated Basics Brand Aiming to Revolutionize How Women Get Dressed