ZDNet: SAP unveils C/4HANA, aims to revamp CRM, leverage its ERP base SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ... SAP CEO Bill McDermott is aligning his company behind a next-gen CRM platform that will take direct aim at Salesforce.

Understanding the Context

Details about this effort are scarce--at least until SAP Sapphire in June, but ... It’s no coincidence SAP has chosen today, the first day of Salesforce’s Dreamforce Conference, to unveil its integrated digital experience technology strategy. “We want to have our point of view in ... IT Business Edge: Salesforce vs SAP Sales Cloud: Top CRM Software Comparison VentureBeat: Nvidia launches enterprise AI agent platform with Adobe, Salesforce, SAP among 17 adopters at GTC 2026 Nvidia launches enterprise AI agent platform with Adobe, Salesforce, SAP among 17 adopters at GTC 2026 Salesforce projects 18% revenues CAGR to $50bn in '25, while SAP's growth forecast is more conservative (6% CAGR) to $36bn in '25.

Key Insights

The market growth is estimated at 11%. SAP is much more profitable ... CRN: Salesforce Is ‘About To Pass SAP’ As Largest Enterprise App Company: CEO Marc Benioff As Salesforce reported what Benioff called the best first quarter in its history, the CEO predicted that surpassing SAP as the largest enterprise applications company is ‘imminent.’ Salesforce has its ... Salesforce Is ‘About To Pass SAP’ As Largest Enterprise App Company: CEO Marc Benioff