Organizations eager to embrace Agile marketing techniques must first educate and prepare their teams on the benefits and reasons for adopting the approach. It should come as no surprise that there is ... How marketing teams can thrive in a volatile world.

Understanding the Context

There are times when getting agile is the only option. The pandemic pivot is an obvious example. But there are equally intense, albeit less dramatic ... You might have heard “agile budgeting” referenced during the keynotes at Google Marketing Live this year.

Key Insights

I had several people ask me about what it means – and some were skeptical when I explained a ... Marketing: Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results Agile marketing has gained serious traction during the COVID-19 pandemic by enabling marketers to adapt more quickly to extraordinary market changes. Though many people often look at Agile through a ... Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results Business Wire: 17th State of Agile Report: 71% Use Agile in their SDLC; Small Organizations Report Strong Business Benefits; Medium and Larger-Sized Companies Continue to Experience Barriers ... RALEIGH, N.C.--(BUSINESS WIRE)--Digital.ai, the leading provider of enterprise-grade software development and delivery solutions, today unveiled its 17th annual State of Agile report, the ...

Final Thoughts

17th State of Agile Report: 71% Use Agile in their SDLC; Small Organizations Report Strong Business Benefits; Medium and Larger-Sized Companies Continue to Experience Barriers ... CMS Wire: Agile and Non-Agile Marketing Teams Are Stuck on 2 Different AI Problems