Headless or modular commerce refers to an eCommerce solution where the frontend, or the ‘head’ – which includes the website’s layout, design, and presentation – is decoupled from the backend, where ... Headless commerce gives retailers full creative and technical control over their online store experience — across web, mobile, in-store, and beyond. If you’ve ever felt boxed in by your e-commerce ...

Understanding the Context

Women's Wear Daily: What Brands and Retailers Need to Know About Headless Commerce The industry can probably collectively agree that it’s past time to retire the term “omnichannel”—but now there’s a new phrase in town: beyond just a buzzword, “headless commerce” is redefining how ... “Headless commerce” has become an e-commerce buzzword lately, but how can brands use it to their advantage? “In its most basic terms, ‘headless commerce’ refers to the decoupling of a website’s ... TechCrunch: Commercetools, a pioneer in ‘headless commerce’, lays off dozens of staff Commercetools — a “headless commerce” platform that provides APIs to companies building online storefronts — saw a major boost in its business just a few years ago, raising money at a whopping $1.9 ...

Key Insights

Put simply, headless commerce is an ecommerce system that decouples the front-end web system from the ecommerce back-end engine. Most digital stores are built on ecommerce engines that provide both ... CEO at Fabric, a headless commerce platform focused on The End of Replatforming™. Previously COO at Wing, Google, Staples, and Amazon. The phrase "headless" is a bit of a buzzword when it comes to ...

Final Thoughts