SAP CEO Bill McDermott is aligning his company behind a next-gen CRM platform that will take direct aim at Salesforce. Details about this effort are scarce--at least until SAP Sapphire in June, but ... Women's Wear Daily: In a Move to Take on Salesforce, SAP Acquires Qualtrics SAP picked up Qualtrics International Inc.

Understanding the Context

for $8 billion in cash — an acquisition aimed at better positioning the company against CRM platform competitors such as Oracle and Salesforce. Qualtrics was ... Advanced AI technology is springing up all over, including the enterprise software mix. SAP and Salesforce both provide various cloud-based products and services in areas such as customer relationship ...

Key Insights

VentureBeat: Nvidia launches enterprise AI agent platform with Adobe, Salesforce, SAP among 17 adopters at GTC 2026 Nvidia launches enterprise AI agent platform with Adobe, Salesforce, SAP among 17 adopters at GTC 2026 MSN: Salesforce and SAP double down on AI as adoption gap remains Salesforce and SAP unveiled major AI-focused shifts, with Salesforce reorganizing revenue reporting around its 'Agentic Enterprise' vision and SAP acquiring Dremio to boost AI data readiness. These ... Computerworld: AI hiring trends, Salesforce breach, SAP boosts automation | Ep. 2 In today’s 2-Minute Tech Briefing, we spotlight shifting U.S. hiring trends driven by AI, a cyber-extortion threat exploiting Salesforce platforms, and SAP’s launch of role-aware Joule Assistants to ...

Final Thoughts

Salesforce projects 18% revenues CAGR to $50bn in '25, while SAP's growth forecast is more conservative (6% CAGR) to $36bn in '25. The market growth is estimated at 11%. SAP is much more profitable ... IT Business Edge: Salesforce vs SAP Sales Cloud: Top CRM Software Comparison