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Despite economic concerns that slowed budget activations early this year, the number of advertisers investing in connected TV rose nearly 4% in Q1 2023 versus Q2 2022, shows the latest report from supply-side platform Beachfront Marketplace. Tom St. John, head of partnerships at the advertising tech company Beachfront, countered: “I think it’s natural you’ll see more leagues align themselves with bigger streaming platforms when you consider the kind of pocket-book space that people are going to have to dedicate to subscription services." A Shifting Tide for Retail Media Networks and First-Party ...
Understanding the Context
- Beachfront Beachfront's Frank Sinton explains plans to create a stateful podding model across the industry, and an efficient infrastructure by way of CTV innovation. In CryptonRTB’s first real-world scaled deployment, MadHive, which architected the protocol, acted as the DSP. MadHive’s sister company MadNetwork was the blockchain. Beachfront was the SSP.
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Beachfront and SeaChange International are enabling Dish Media's new National Linear Programmatic solution. The first-of-its-kind offering adds real-time ad sales optimization across Dish TV’s more than seven million household footprint. Explore Arlington, TX real estate listings with Realtor.com®. Find homes for sale, view property details, and discover your dream home today. EstateSales.NET provides detailed descriptions, pictures, and directions to local estate sales, tag sales, and auctions in your area.
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